Advertisers
Built for Every Major Advertiser Vertical.
Real signal, grounded in real Canadian sources — not the same generic segment resold across every category.
Retail & Consumer
Automotive, CPG (Food & Beverage, Household, Personal Care, Pet Care), Retail, Restaurants, Style & Fashion, and Home & Furnishings all draw on the same real foundation: business and retail density, entity presence on the ground, household spending data, and seasonal and cultural Moments layered on top. Restaurants is one of the platform's strongest non-health verticals — real QSR and entity density, plus a live read on physical movement most data sources simply can't see.
Health & Wellness
Health & Pharma is the strongest vertical on the platform, full stop — real Health Canada therapeutic demand data and wastewater surveillance, aggregated to the market level. This is regional public-health and demand signal, never anything resolved down to a prescriber or a patient.
Travel, Real Estate & Financial
Travel & Hospitality reads real passenger and airport-corridor movement. Real Estate draws on real Canadian housing-market data. Financial Services is one of the platform's strongest verticals after Health and Restaurants, grounded in real interest-rate and economic-indicator signal. Insurance is a newer, developing area here — a real start, honestly still thinner than the rest of this group today.
Education & B2B
Education draws on real national data covering both K-12 and higher education. B2B and Professional Services draws on real aggregate hiring and labor-market signal by region and sector — regional demand data, never targeting by individual job title. Anything else would contradict the aggregate-only promise this whole platform is built on.
Media & Telecom
Real CRTC data on wireless, broadband, and broadcasting, plus real category-density signal — a grounded read on where the media and telecom market actually stands, market by market.
Nearly every major consumer and commercial vertical, one platform.
Insurance, Government, and Video Gaming are still developing areas for us — we'd rather say so than overclaim. Everywhere else, the depth is real.
Frictionless Activation. Direct to Your DSP.
Every vertical above activates the same way. Every opportunity becomes a Pulse Deal ID™ — carrying the audience, the proof behind it, and a freshness guarantee.
Run it yourself. Activate directly into the DSPs you already use — no new platform to learn.
Or let us run it. ZoidIQ Managed Service handles activation, monitoring, and optimization end to end.
Canada doesn't wait for the next report. Neither do we.
See what ZoidIQ Pulse already knows about your market.
Book a demo